NRG STATION RENAMING
When AT&T didn’t want to keep the naming rights to the southernmost Broad Street Line station, SEPTA wanted to have someone else purchase the naming rights. After dozens of high-level presentations and talks later, NRG pulled the trigger. With something this serious and extensive, we needed to show them exactly what they would be getting. Below are a some of the mockups I did to showcase just how much depth a project of this scale can be.