BREATHING NEW LIFE INTO AN OLD PAPER

The Spirit of the Riverwards is a small, community based weekly newspaper operating out of Fishtown, Philadelphia. Recently bought from long time Fishtown residents, two Temple journalism grads aimed to revitalize the paper and use it to bridge the community gap between current residents and new, younger transplants. Using dynamic photography combined with classical typographic elements, the brand appears modern and unique while keeping an heir of approachability. 

Disclaimer: The Spirit logo and Cityscape element were existing before the rebrand, courtesy of Andrew Schearer ( andrewshearerdesign.com ).